Starting a tutoring program requires a solid business model, experience and most importantly, exposure. Through a lot of hard work, most of these goals can be achieved without much financial investment. A tutoring business is ideal for the entrepreneur who has a lot of academic skills but little money to start out with.
Instructions
1. Decide what you're most qualified to teach. Remember that just because you're skilled in a subject doesn't mean you'll be skilled as a tutor in that subject. Though knowledge is important, an ability to distill complicated information to students who might learn completely differently from you is absolutely critical.
2. Advertise your services in the local newspaper, Craigslist ads or through printed flyers in public places such as coffee shops and libraries. In the early stages, it's very important for you to find free outlets such as these, because as an unproven tutor, you need to first establish trust and build up a reputation.
3. Register a business phone line. It should be separate from your home phone, and a professional voicemail should be set up. When potential clients are deciding which tutor to choose, they're going to be more inclined to choose the ones who are responsive to their inquiries. Remember, there are countless tutoring agencies, so presentation is everything to set yourself apart.
4. Build a website. There are plenty of free tools to help you, and plenty of free ways to advertise your services. After you start getting more clients and profits, a good next step is to start investing in pay-per-click advertisements. These clicks usually come from focused, interested parents and students. Ensure that your spending is bringing results. If not, make the necessary changes to keep those clicks profitable.
5. Gather testimonials from happy clients and include these on your flyers and other advertisements. Specific figures, such as "my daughter increased her score by 300 points" are especially helpful. Privacy can be maintained by not including the client's full name. Of course, only include these with permission.
6. Consider, after a while, whether to get an office. An office lends credibility to your organization, and provides increased visibility in your local area.
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