Marketing professionals are responsible for creating ideas and executing promotional and advertising campaigns for products, services, people or goods. These campaigns are designed to reach customers who fall into specific demographics, including age, economic, sociological and environmental factors. Those interested in having a marketing career should enjoy working as part of teams, being creative, expressing ideas, performing research and interacting with customers.
Fashion Marketing
A fashion marketing major offers students an opportunity to learn the business side of fashion. Students learn about the distribution of fashion and difference between long- and short-term fashion sustainability. The courses within a fashion degree program include visual merchandising, consumer behavior, brand marketing, fashion advertising and development of research products. Students also gain a foundational understanding of color theory, fashion history, design and materials. Career opportunities may be available in fashion public relations, merchandising, product development and fashion retailing.
Marketing Research
Marketing research is a process of accumulating information and data related to consumer behavior to effectively market and advertise goods and services. Courses are offered in buyer behavior, product management, marketing decisions, marketing strategies, marketing models and qualitative research. Graduates with a degree in marketing research can find work opportunities as a marketing research analyst. These professionals gather information on consumer behavior through feedback reports, surveys, statistics and focus groups and make predictions about the success of a certain product or service.
Business Marketing
A business marketing degree educates students about the theories and principles behind sales, marketing, advertising, economics, consumer behavior and promotions. The curriculum includes courses in business communications, business strategies, direct marking, principles of marketing, sales management and marketing management. Students begin developing the necessary creative and analytical skills to work in business enterprises. The curriculum teaches students determine the pricing of a product and understand the demands of consumers around the world. Graduates can find careers as marketing managers or executives of companies and organizations.
Tags: consumer behavior, management marketing, marketing research